Last week I told you Expression Élan is the three words that you choose as reflections of your most authentic, powerful expression. It is your best resource for your distinctive, memorable self-expression and business communication. Your business name, tagline, website look and feel, and product and service titles—as well as your Hello Intro (more on that coming soon)—will all be way more interesting when you apply your Expression Élan deliberately throughout them. These three words act as guiding lights for decisions about word choice, brand colors and even what you will wear at your next speaking event. You will be amazed how clear and easy everything is once you reveal your three words. Your Right Client will be drawn directly to you. But why three words? What am I talking about?
Your Expression Élan is a combination of:
- your Soul Word
- your Personality Word
- your Verb/Action Word
Your Soul Word makes up the substance of your style and often resonates most with your internal experience of yourself.
Your Personality Word is experienced often by those around you and people may describe it as part of your personality.
Your Verb represents your primary mode of action in the world, your way of being.
Together, they work like this:
Soul Descriptor = Internal Experience
Personality Descriptor = Noticed by Others/Outward Expression
Verb = What you do, your consistent action play
Now that you know what you’re trying to excavate, you may be wondering how in the world to do it. I know from getting to work with many individual business owners on core messaging and brand style that landing on how we want to express ourselves in business is really tricky and frustrating for so many. Good news – in next week’s article, I’ll share my sure-fire process with you.
Until next week, you can read testimonials and learn more here http://www.michellebarryfranco.com/your-expression-elan/.