Just imagine what it would feel like to finally…
- Craft & deliver the room-moving, life-changing, client-magnetizing, authority-building speech you so want to share with the world
- Write and publish the book you have living inside you, ready and waiting to be written and released to those who need it (yes, your book in your hands – your name on the cover!)
- Create the website that captivates those you are meant to serve with your work and motivates them to action
Imagine building a clear, powerful, full-out expressed body of work that makes it crystal clear that you are the solution to their struggle – a recognized thought leader.
Yes – this can happen even if you don’t know right this minute how to articulate your distinctive Core Message. I can help you with that.
Yes – this can happen even if you are really nervous about stepping onto stages with your message. I have helped hundreds of people with this and I can help you, too!
Yes – this can happen even if you feel like your thoughts spin in a million directions and you can’t get clarity about what you want to say or who you serve. This is my specialty – my entire body of work is built on exactly how to do this. Believe me, together, we’ve got this!
What will it feel like to sink into the rich satisfaction of knowing that you are using your Thought Leadership to make the difference in the world you are here to make?
I am fiercely committed to your wholehearted self-expression. I am absolutely certain that our world needs your life-changing message and the contribution you make in the lives of others with your beautiful work.
I know what it feels like to know you’ve got something important to say – to feel that fire in your belly to make life better for others with your message – and then struggle to get the clarity and focus to actually put forth a powerful call with your message. I have so been there!
What would it feel like to not do this alone anymore?
I’m different than other coaches. I’m actually your collaborative partner and co-creator. (I mean it when I say you don’t have to do this alone anymore!)
Together, we will (as you wish):
- Craft the outline for your speech or workshop – and put the right stories, examples, data and participation exercises in the right places
- Refine your speaking delivery and infuse your speeches and workshops with the most engaging, powerful authentic version of you
- Get crystal clear who you serve with your message and work and determine the language that will call her name most powerfully (I know you’ve done “ideal client avatar” things before – I promise, this will be different, and better.)
- Design interactive elements that keep your audience deeply engaged as you speak and ensure that their lives are truly enhanced by the experience
- Gather amazing stories – from your beautiful brain and experience as well as many other rich story sources – and help you share them in your speaking and writing in the most captivating and inspiring way (I have so many wonderful storytelling tools for you!)
- Create the entire outline for your book – and begin fleshing out the details of each section
- Map out the best places for you to speak and publish your writing so that the people you are meant to serve are sure to hear you
- Craft marketing messages that express the truth of your transformative work and invite the right people to work with you easily and naturally
- Write web copy for your website that is consistent with your Thought Leadership message
- Plan and script your videos (I use the term “script” loosely) for marketing, your ecourse or other thought leadership uses (I’ve created hundreds of business videos at home on simple equipment – I can help with everything from lighting to sound to how to rig your iPhone for best angle while creating video)
- Plan your website design* to ensure that it will inspire and activate clients to work with you and choose to join your email list
- Write a credibility-building yet warm and natural bio that you can modify for speaking events, articles and other promotional materials. Your About page, too!
- Design* & create your next multi-media ecourse (video, workbook, online platform – all things I’ve done and can help you do)
- Create programs and offers that magnetize your Right Clients (elements of the offerings, program names, marketing copy – we work on all of it together)
*I am not a website developer, graphic designer nor a final copywriter (though I can refer you to some of those kinds of experts). I will sketch out ideas in terrible but useful drawing, write very good first draft copies of web copy, speech content and About page bios, for example (clients often go with what I write, but it’s not a promise nor is it at all my preference either way). Please note that we will likely need additional professional services to get your website, videos and other marketing elements created unless you are particularly savvy in any of those areas.
What you see above isn’t just what YOU will do in our time together, it is what WE will do together.
I’m not like other coaches you may have worked with before. I am a speaking coach, branding consultant and collaborative copywriter all in one.
When I put on my Speaking Coach hat, I bring rich, deep, varied experience. I’ve written speeches for and coached CEOs of larger organizations and facilitated speaking training programs for some of the largest organizations in the world. I’ve also done those same things with countless solo business owners and entrepreneurs. I absolutely love the way that authentic, powerful speaking has the ability to impact so many people all at once. It is also the most amazing way to establish your Thought Leadership.
I have helped many clients build websites they love (imagine not having to make all of those design and copy decisions alone anymore!), craft retreats and workshops that feel amazing to them and their participants and design programs and offerings that light up their Right Clients.
I use coaching as our primary form of work together, yes. I ask you many questions and help you find your own answers. It is the best way to reveal your brilliance. But I don’t stop there. I am also a writer and a creator. I have written and produced many multi-media programs (video, audio, published books, worksheets, workbooks – you name it, I’ve done it!) When we hang up the phone or get off of our Skype call, I get to work. I create first drafts of outlines, I put together lists of resources for you to contact. I read your recent copy and give you feedback. Seriously, you are not alone in this anymore.
I work this way – with this high-touch, Done With You approach – because I know that writing and messaging are both huge sticking point for those of us who are mission-driven. And I know that every excellent speaker must begin with some awesome written content. We can get stuck in our big ideas and have trouble taking action because there are so many moving parts to mission-driven work. Yet I know this with all of my heart:
Your Thought Leadership is needed out there.
There are people walking around right now who are looking for you and the solution you provide for their difficulty or pain. Your speech, workshop, book, articles that help them resolve this issue is precious, life-changing stuff for them.
I know it’s hard figuring all of this out on your own – and a little scary getting out there in a bigger way. (Believe me, I know!)
You really don’t have to do this alone anymore. Let’s work together. Choose the one that fits you best:
28-Day JumpStart to Thought Leadership
This program is best for you if you know you have something powerful to say but you just aren’t sure where and how to share that message in a bigger way. Maybe you are about to create a new website (or revamp your current one) or you have an opportunity to speak at a local networking group or conference and you want to get your message powerfully articulated for these events.
Or, you may have even begun to share your message in front of groups, on your blog and through local channels but you need a plan for getting out to a broader audience and want to put a plan in place for where you will speak and publish your articles. We can get your message crystal clear, make sure you really know who you serve with your message and then put a strategic plan in place to reach out.
You might not know exactly what you need. Maybe you just feel stuck and confused and not sure how to get yourself out of the spin. This is so common for mission-driven people like you and me. In your 28-Day JumpStart we will quickly identify the sticking point (this is where my coaching comes in extra handy!) and then we will take real, focused action (this is where my writing, idea organizing and clear communication expertise takes the lead) on your mission. There is nothing like clear, intentional, purpose-driven action to dissipate stuckness. The point is – you don’t have to figure this out on your own anymore. Let’s partner up and get you out there with your life-changing message.
The 28-Day Jumpstart is designed to help you get unstuck and into clear and focused strategic action from whatever is holding you back from taking the next big steps in your Thought Leadership adventure.
90-Day Thought Leadership Intensive
The 90-Day Thought Leadership Intensive is perfect for you if you want to step fully into the bright light of your transformative work in the world. Not only do we get crystal clear on who you serve and the precise message upon which your Thought Leadership is based, but we put an exciting, courageous plan in place for you to get out there with your message. Depending on where you are when we begin, we may be able to not only outline your speech or book but also make a plan for where you will share your speech and book to make the biggest impact. (Wouldn’t that feel amazing?!)
Your 90-Day Thought Leadership Intensive is customized to your particular needs. Based on where you are in your work and message clarity, we will put together a 90-Day plan for setting you up as the Thought Leader you are meant to be. We meet weekly and, like all of my programs, our work involves BOTH coaching and Done With You writing and speaking services. I am your co-creator as well as your coach and consultant. Your Thought Leadership Message, of course, is fully yours and so we always honor your voice above all. I help you infuse that distinctive voice of yours in all of your speaking and writing.
The 90-Day Thought Leadership Intensive is designed to get you into full momentum with your Thought Leadership. With radical Message Clarity (which always comes first) we can create an amazing website*, outline your book and/or Thought Leadership Signature Speech, create your next multi-media ecourse (video, workbook, online platform – all things I’ve done and can help you do), design your coaching or consulting programs and give them names and marketing copy that magnetizes your Right Clients… let’s make a plan to dig in deep and focused for 90 days together. You don’t have to do this alone.
Your Thought Leadership Signature Speech
If you know that what you have to say needs to be shared as broadly and widely as possible and that you are the one who can make a huge difference with this message you’ve got, then the Your Thought Leadership Signature Speech program is exactly what you need – and I can’t wait to partner with you!
There is no more powerful way to impact a lot of lives all at once than captivating, room-moving speaking. I’ve been teaching and coaching public speaking for over 15 years, which means I have been honored to help hundreds of people turn their ideas into fabulous speeches. I’ve been speaking myself since high school (that’s 25 years) and have spoken to groups of every size. I’ve worked with CEOs of large organizations and many solo business owners like coaches, wellness professionals and designers. The one common thread is this: They each believe they have something important to say and they are committed to making a meaningful impact when they share it. If that’s true for you, too – we’ve got this!
We will work together on everything. This means that I write some, you write some – you deliver for me, I give you feedback, you deliver again. I applaud a lot. I also tell you the truth, with care always. It’s you and me all the way. When we are finished you will have a room-moving, client-magnetizing (if you wish) presentation that you can share with many audiences. This includes guidance for customization for a variety of audiences because great speaking is always customized for the specific audience in attendance. Plus, you will have a beautiful plan for where and how to get in front of the groups for whom you want to speak. Doesn’t that sound perfect?! I know. I can’t wait to do this with you!
Important note: I do not teach you how to “sell from the stage.” I believe in high-quality content, zero manipulation, super high inspiration and tons of value for the audience’s time. Not so incidentally, I have attracted many thousands of dollars in client engagement through my speaking. This happens because it is obvious when I speak – as it will be when you deliver the speech we create together – that I am highly credible, someone to trust and the content I share will bring immense value to their wlives. I’ll teach you exactly how to do this kind of high-integrity, client-magnetizing speaking. You do not have to compromise your values to do speaking that attracts clients.
Your Thought Leadership Signature Speech is designed so that you will have a fully complete and confidently delivered speech that you can share with many groups PLUS a plan to get out there on as many stages as possible, establishing yourself as a known Thought Leader in your topic area.
Want to work together? Me, too!
The first step to getting started is a Clarity Session. I offer you this complimentary session to you as a way for you to sample what it’s like to work with me and so we can both assess whether our working together is the right move. You have absolutely no obligation to sign on for further work together and I would never pressure you into working with me – I don’t believe in that kind of “sales.”
Schedule your complimentary Clarity Session by sending me an email here.
I know it can help to hear what others have to say about working with me, so here are a few of the many gorgeous things I get to hear from clients on a regular basis:
Michelle Barry Franco is BRILLIANT and has given me the clarity that I’ve been seeking. I’ve silently been holding back on taking my game to the next level… why? Well, I didn’t feel confident about the content on my website, didn’t feel secure in my CORE message, didn’t feel like I had truly settled on my ideal client. We uncovered self-imposed limitations along the way, dug deep into my story (HUGE story) and came out the other side with a HUGE rocket of MOTIVATION! Thanks, Michelle, for sharing your brownies with me!!! So inspired!
Star Staubach, Aliveness Coach at IgniteRadiance.com
Sitting down to write a testimonial for you, I realize it’s going to sound more like a love letter. And I’m OK with that! By working with you the last few months, it has helped me to see that I can be successful in business and still have this lovely, receptive, graceful, feminine energy about my work because you model that so beautifully.
You’ve helped me to see that there is power, strength and transformation that occurs in the intimate details of sharing a story and connecting with my audience on a deeper level. You are a gifted listener, a discerning coach, a resourceful entrepreneur and I know that our work together is going to be the foundation of my new body of work for the next few years, if not the next decade of my career as a coach and speaker. Thank you, thank you, thank you! ~Elizabeth Barbour, www.elizabethbarbour.com
I promise that I will not ALWAYS begin each email and conversation “gushing” about your giftedness. However, it is difficult to contain myself regarding the gratitude I feel that naturally overflows from me to you. You are really helping me to reveal what really is the root of my message, purpose and mission. Thank you for your listening heart and your discerning ear. You are truly blessed with special gifts that are gifting me. ~Robin Hurst, yourpathmatters.com
“Michelle just gets it. You know, IT. The fact that you’ve got something inside of you- something important and too big to keep bottled up-that you need to share with the world.”
First of all, Michelle just gets it. You know, IT. The fact that you’ve got something inside of you- something important and too big to keep bottled up-that you need to share with the world. She gets that it’s this heart pounding juxtaposition between “I HAVE TO DO THIS!” and “WHY? WHY DO I DO THIS TO MYSELF?” She knows when to be supportive and when to give you that swift kick we all need sometimes.
The thing with Michelle, though, is that she also knows how to crawl inside of your heart, pull out and put words to all that important stuff you’ve got swimming around in there. She digs and digs and digs until that nebulous thing you can’t wrap your mind around is written down for you on a sheet of paper.
Seriously, within days, I had a new tagline that I absolutely love and 100% fits both me and my business and a complete rebranding of my business was in the works. It also gave me the clarity and confidence to write,design and publish my first ebook.
Oh, and my business grew enough that I was able to quit my “day job” to focus on my business full time. Less than six months after the Expression Elan process, my husband and I relocated to another state for his job. That meant starting over with my business in a new location and completely new clientel. I had my first client within a month. There’s no way that any of that would’ve happened without Michelle’s help. Instead of starting at zero again, I was able to jump into a brand new market with confidence, calm assurance and a little bit of sass.
The best part of what Michelle does is that it’s not just applicable to business. Each and every process that I’ve done with her is 100% applicable to the everyday person who just needs a little bit more focus. Who feels like all this fabulous stuff on the inside isn’t quite making it to the outside. I think it’s fair to say that most of us spend the first part of our life trying to fit in and the rest of our life trying to stand out. Michelle can help you make that happen, no doubt. ~Brenna Peyton, oneorganizedgirl.com
“Working with Michelle is like going to a (completely successful) wedding party with your own business as your partner. Fun, happy, meaningful, festive, a perfect blend of different emotions.”
I love words, but I am also an introvert and shy to put into words what I do, how I work, what the gift is to other people and Michelle is just fearless in recognizing IT, saying IT, and helping me to express more of IT.
I love Michelle’s work, her sparkling personality, her laser-like sense for what really fits with me and my work, her rich sense of language and her generosity to honor and celebrate the messages and gifts of her clients. Working with Michelle is like going to a (completely successful) wedding party with your own business as your partner. Fun, happy, meaningful, festive, a perfect blend of different emotions. Like watching Hugh Grant in Four weddings in a funeral. A treat! Go party with your business, and give yourself the gift of working one/one with Michelle on the expression of you and your business. ~Susanne Hoogwater, www.SketchThinking.com
Presentation coaching feedback:
I had a large presentation coming up for our leadership team and I knew I could use a helping hand… After just a few sessions with Michelle, she helped me to identify gaps between content and slides layout, she helped me to understand the true craft of slide design; less is more! And of course, provided me with constructive feedback for my always improving presentation skills. I truly appreciated what Michelle had to offer. I loved hearing from one of my audience members that my presentation kept them engaged and inspired. I highly recommend Michelle to anyone who wants to present with confidence and ease. Thanks again Michelle, you’re great at what you do!
~Cory H, Quality Improvement Facilitator, Bend, OR
Michelle Barry Franco’s speaking coaching gave me the confidence I needed to stand in front of 100′s of women for a presentation on social media. Thanks Michelle for your enduring and honest support!
~Lynn Wenger, Webprodigy, Bend, OR.
She was awesome! She made this terrifying speaking experience actually fun! I was amazed at how much I was at ease. I will definitely use Michelle in the future and would highly recommend her.
~Sandi L., Bend, OR.
The presentation was a success with 64 in attendance and great feedback. The audience participation was high and animated. I felt well prepared and the PowerPoint “photos only” kept the audience interested. Thanks for your honing and refocusing. It gave me a lot more confidence to just go for it.”
~Chris H., Bend, OR.