Welcome. Thank you for visiting. May I give you a few gifts?

I am so happy you decided to stop by for a virtual cup of tea with me. I created this very short video to make our greeting a bit more personal:

Welcome to Michelle Barry Franco – Your Soul Crafted Message from Michelle Barry Franco on Vimeo.

Here are those free gifts I mentioned:

Turn Anxiety Into Useful Energy (this is a fabulous list of anxiety reducing strategies to use before you get on stage. You can also use them before a networking event, a client meeting or any other time you feel anxiety getting in the way of you bringing your best expression of yourself.)

Making Your Audience Personal (and Your Speech & Writing Way More Impactful!) (this process will guide you deep into the needs and wants of your audience so you can craft a speech, book, article, or website that truly calls their name.)

Storytelling with Impact (use this guide to pull out the important and powerful elements in a story. Stories are magic! Tell them often and well.)

Please take and use these gifts! I created them because they are processes that have worked for my clients to help them hone their message and step more boldly into making the life-changing impact message-driven, soulful people like us want to make in the world. Please let me know how they work for you!

Finally, do no miss out on my new free offer in the upper, right sidebar . It’s purple and called:  “Make Your Message Stand Out Immediately”  <== you can also click that link.)

I have never shared the Expression Elan process in this detail in a free product and I know you are going to LOVE it. It’s a deep process (15 page PDF) but so worth your time. If you’d like to read how much others love having their Expression Elans (these ones were revealed in one-on-one sessions with me), go here. Of course, I’d love for you to sign up for your own full-on Expression Élan process with me there, too!

How to Begin Any Daunting Writing (or Speaking) Project

You’ve got a book to write, don’t you?

Or maybe you need to start spreading the word about your book by getting on some stages with your message.

Or maybe it’s time to build your coaching/wellness/counseling practice for real – create a high-impact website, get your message clear. Get a logo and some real business cards.

Here’s the thing about big projects… they’re Big.

They’re hard to wrap our heads around.

We don’t know where to start.

You could tackle them like I did my first book – by sitting down one day to write a 20 page eBook and finding yourself five months later with a stack of professionally designed 200+ page real books in your hand. I never had to “begin” that project because I hadn’t intended to write a real book. I sort of tricked myself into it (and it went great, by the way – but it was still Big.) The problem is, I am never able to intentionally trick myself, are you?

If you know you want to write a book (or craft a speech or build a fabulous website), you might as well just get it going.

Aside from that one surprise book-writing adventure, I’ve sat my fanny down to create some pretty daunting projects. I’ve written pretty long eBooks, created many websites (with the requisite complete rewrite of all web copy) and crafted countless speeches, workshops and trainings from scratch. I also get paid regularly to get my clients to sit their fannies down to do the same. Ultimately, these projects pretty much get done the same way.

So, here are six super S.I.M.P.L.E. ways you can guide your lovely self into that chair and get ‘er done, once and for all.

S = Space Freshen

Vision your fresh work space – then make it happen. I love to get into a completely new environment to get started on a big project. I get a lot done when I am not distracted by client files sitting on my desk or mired in old, frustrated beliefs that sometimes linger in my usual spaces. I often pick a cozy coffee shop one or two towns over from mine, so I’m really not tempted to hit my favorite browsing spots instead of sitting down and writing. If you can’t get away like that for some reason, then clear off your desk of all files and current projects. Bring in your favorite art from another room and hang it in plain sight. Light a differently scented candle in the room. Make the space new and fresh to you. And when you think of freshening your space, also think of creating a wide open space on your calendar as well. Block out the time and color in the block with a fresh green hi-lighter.

I = Imagine

Seriously, spend some time really calling to mind the beautiful finished project. See yourself on stage in that gorgeous outfit, beaming at the riveted audience. Feel that cool, slick book in your hand with your name in clean and vivid typography across the bottom of the cover. Feel those excited feelings in your body as though the end is here now – because it almost is. (By the way, you only get about 15 minutes here because this is NOT the doing. It’s useful and valuable – but you’ve got to do these next four things to get it done!) Enjoy this part! It’s the mindset part that fuels the next step.

M = Make a Mark

Open the word processing document or paper notebook and write something on it. Anything. Write a sentence. This sentence may end up somewhere in the middle of your book, it may be your closing line – or it might get completely rewritten. Just make a mark on the page. Then make another one. This is how creation begins. Let it keep flowing for a while. Worry about nothing else.

P = Pause and Pull Back

After you write for a while and you can feel the process of creation flowing, you will likely feel a natural pause. It’s time to look up from the page. Do that – look up. Pull back from what you’ve written. See it from the outside, as opposed to the gut-level, intestinal view that can happen when we are in the depths of creation. See if it is revealing a structure. Maybe an outline or some edges and headlines. If you see those, pull them out. Make them into their calling (as headlines or an outline.) Don’t make it perfect. Just let it show up and document, an innocent bystander you are.

L = Leave

Now, plant your feet firmly on the ground, engage the muscles in your legs and lift your bottom from the chair. Carry yourself out the door and, preferably, into the sunshine and fresh air (or whatever your air and sky bring you.) If that’s not feasible for any reason, go into a completely different room/environment. Go somewhere private because you are going to talk to yourself and that usually looks crazy to other people (though we all do it. That’s my story and I’m sticking to it.) Walk for a bit.

After 5 minutes or so, ask yourself this: “Hmmm… what did I write in there?” Then tell yourself what you wrote. Not verbatim – just tell yourself the story. When you get to the part where you stopped, ask yourself, “Then what?” and talk some more.

E = Engage Again the Same Day

Now this is really critical! Sometimes that walk outside can inspire us to…oh, say, begin gardening. Or, toss on our wetsuit and do a bit of body surfing. If you’re like me, it might just invite you to bake a giant batch of cookies and listen to some Janis Joplin. But that’s not going to get ‘er done, is it?

So, the last step is to smile at the lovely idea of planting those azaleas that have been waiting in their store-bought pots for a week and promise yourself that you’ll tuck those beauties into their rightful earth-home later today. But for right now, you must go back to the page and make some more marks. Any marks will do, though often richness comes from writing down some of those things you talked about with yourself on that walk you just took. So, do that first.

**Not to get ahead of ourselves here since our only goal in this lesson is to begin, but I’ll give you a hint as to how you finish the project, too… it looks really similar to beginning.**

Now, you dear soul – Well Done! You began. This - beginning at all – is a huge, beautiful thing. Give yourself one of those yummy, stretchy self-hugs and smile inside.

Then, carry on with beginning… over and over, until you are done. 

And remember what they say about eating an elephant…

though frankly, I find that disturbing to even consider.

You can do this! Let me know if I can help.

 

Why I forgo Food and Sleep to Read a Penelope Trunk Blog Post

penelope trunk Every time I see a new post in my inbox from Penelope Trunk, my heart skips a giddy little beat.

Why? You ask…

Because I know she’s going to say things that shock me, make me think, and unhinge my jaw at some point in almost every post.

I read a lot of stuff. I have a book collection that shames the Barnes & Noble business book shelf – and my parenting and self-help/psychology collections are just a few books shy of that business shelf. I read zillions of blogs, haphazardly, maybe like you do. I know many of us who spend a lot of time online skim the blog world throughout the day.

So, I’m saying, with all this reading I do, I rarely get shockedflabbergasted

…awed by the sheer gall and brilliance of an idea or connection between ideas like I do with Penelope Trunk. I love her writing because I can count on this amplified emotional experience that also teaches me some kind of otherwise mundane life lesson. I just dig that.

I dig it so much that if I see the post arrive when I’m already way past my bedtime and my eyes are dried out and I’m barely able to read, I still stay and read the whole thing. I miss the first five minutes of dinner if that’s when the post arrives – it’s so enticing to me. Even if I’m really hungry.

Not all of my friends read and like Penelope Trunk.

In fact, I have forwarded her posts, touted her audacious writing and passed her url onto almost everyone I’ve talked to for more than ten minutes about blogging. Three of my friends actively dislike reading Penelope’s blog, which totally blows my mind. They say they “don’t get it” and that it’s just too much oversharing about  her personal life. Which is what I love about her blog, in large part – along with the way she ties in sex, parenting, personal relationships and career so unexpectedly and (mostly) brilliantly.

I keep wanting to convince my friends who don’t love Penelope to read her because I know they’d see how great of a writer she is if they just read a little more.

Then I remember that they don’t have to love her.

In fact, that they don’t is a sign that she’s doing a bang up writing job after all.

And that’s the part I want to learn how to do even better – write so that some people don’t like it.

What about you? Do you write knowing that some people won’t like it? What’s your strategy?

Thanks eschipul for the photo of Penelope speaking. I was going to grab one from her site, but I’m afraid she’d get mad and we all know how scary it is to have the wrath of Penelope.

Blogging Leads to More of Your Right Clients

Starting a blog can feel daunting. I know because I thought about blogging a long time before I started to do it myself. Even then, I struggled to really get into blogging. I think the reasons for this struggle are similar for many of us who are in heart-felt business endeavors: 1. We like to listen to others so sharing our “expertise” in what appears to be a one-way fashion (which it’s not, but at first it really feels like it is) feels strange, 2. It takes a lot of confidence to put yourself out there in such a bold way to such a potentially gigantic audience, and 3. We already have too much to do so thinking of topics, figuring out how to write them in a way that’s interesting, and learning the technical aspects of blogging feels overwhelming.

If you can write reasonably well, you really should blog

If you listen to or read anything about marketing your business or private practice today you will hear how important it is to have an online presence – and one that attracts your Right Clients, fans and potential collaborators. The best way to do that – hands down – is blogging. (Actually, public speaking is even better, but that’s not an online endeavor, mostly… but more on that soon.) Blogging is a great way to be generous with your knowledge, invite conversation and show your expertise.

If you can Guest Blog, too, that’s a lovely bonus.

Eventually, if you keep at it for a while, other people might invite you to blog on their website, too. This is great news for a number of reasons: 1. you get a brand new audience, which means a whole new set of possible connections with you and your business, 2. you get “linkbacks” to your website, if they agree to add a link to your website – these are good for Search Engine Optimization, and 3. it is an endorsement from a third party that they think you have credible expertise.

You never know where these guest blog opportunities might show up.

After I wrote my first Working Retreat blog post, in which I talked about home swapping as a way to arrange a retreat at lower cost, I got an email from Lois at Home Base Holidays asking if I would guest blog on their companion blog about using home exchange for working retreats. (Which I did and here is that blog post.) What a cool opportunity for me. A whole new audience, and one that fits my Right Clients well because I work with solo business owners like counselors, social workers, therapists and artisans so often. Many of my clients chose to go into business for themselves so that they would have the flexibility to travel.

So, start your blog, if you haven’t already.

I really do relate to the uncertainty about beginning your blog. I know there are so many things that you could do to grow your business. And, I also know that blogging draws community and potential clients to your page. From there, it’s about creating  meaningful relationships just like in any other part of life. And you know how to do that. So give yourself this opportunity to reach a bit further in your connections.

Starting a blog can be really easy. If you need a few pointers to know where to start, get in touch via email or comments here. I am happy to point you in some useful directions.

Thank you to Foxtongue for the fabulous blogging via typewriter image.

How to Accept and Use Feedback From Others

As I’ve mentioned (kind of a lot now), I’ve just finished writing and producing this Vision Into Action program. As I’ve also mentioned, this is a much more intense project than I expected (though I am thrilled with the outcome, mind you.)  There are multiple moving parts and the expertise and input of many smart people is needed to really hit this kind of project out of the park.

A truly great information product has all of the same elements that any other exceptional product has:

  • Great design
  • Ease of Use
  • Provides a fabulous experience
  • Solves the problem or Meets the desire that inspired its purchase

As the Author, It’s Hard to Know If You’re Getting It Right

The thing is, when you are the author and producer of said Great Information Product, it’s really hard to be sure you have hit all of these elements brilliantly. For me, having written every single sentence of the 30,000+ word guide that goes with Vision Into Action, there came a time when I simply could no longer hear the content as I read it to myself. I had lived, breathed, and relived every sentence so many times that I had no idea how to determine if, as a whole, the concept was being shared in the most useful way.

Ask for Feedback.

So, I had to ask for feedback. And I asked for it from quite a few people – busy, smart people who are in high demand in many areas of their lives. This is beyond the expertise that I hired people for such as the manuscript review, editing and design. This is the kind of feedback that you request for free.

Think Hard About Who You Ask for Feedback.

It’s a really big favor to ask – reading a book for someone before it is finished baking and asking for specific thoughts and ideas to make it better. You want to think hard about who you ask and how you ask them – then what you will do with the information when you get it. I learned a lot in the process of gathering feedback. I thought you might find it handy for your next creative endeavor requiring insight from others.

Here’s what I learned during my feedback gathering process:

1. Other people have really amazing ideas.

2. Some amazing ideas just don’t fit in this project.

3. Not everyone is going to get it. It matters that the Right people get it.

4. People can help you way better when you tell them exactly what will help the most.

5. A heartfelt thanks and an offer to reciprocate help works wonders.

Feedback Brings Amazing Ideas:

My feedback crew on Vision Into Action brought me some amazing ideas that I couldn’t possibly have thought of I hadn’t asked for their input.  At least three of the most useful online tools I added to the exclusive web page that go with Vision Into Action were specific suggestions from the feedback crew. I am including an audio version of the DVD interview on the CD based on the insight from one feedback partner that some people will enjoy listening to the CD in their car. All of this, plus literally hundreds of text, storytelling and editing suggestions made this information product so much better than it would have been without their collaboration.

Some Ideas Simply Don’t Fit.

While the vast majority of ideas I got were integrated in some way into the product, there were suggestions that simply didn’t fit with the overall goal of the program. I had to remind myself regularly that, while my feedback partners are really smart people with fabulous ideas, I am the one who hold the Vision for this product. I need to stay clear and true to that Vision so as not to dilute it with the many different ideas and directions that creativity can take me and others involved.

Your Feedback Collaborators Really Need to Get It.

There were times during the process when I really lost my excitement for the whole thing. Fear would take over as I realized how much time, energy and resources I was expending to create this product. Intellectually, I know this is a normal part of creativity because I’ve experienced it before during my own projects and by watching clients go through this during consulting gigs with them. And yet – couple this low-point with feedback from someone who just doesn’t understand what you are trying to do and you can get sent reeling into Doubtville. This happened once to me. Luckily, the experience was unknowingly followed up by another smart person who totally got what I was trying to do and the energy of that collaboration pulled me up from the depths. Surround yourself with people who get what you are doing (note: this doesn’t mean they have to agree with everything you say and do – that’s not helpful – but they really should get the value you are adding and be a fan of it.)

Be Specific In Your Feedback Requests.

As I went through the feedback gathering process, I got way better at asking for specifically what I wanted from my collaborators. This helped my collaborators expend energy where it was most needed, instead of feeling responsible for finding every misspelling in the document (which was being handled by my brilliant copy-editor/husband.)

Give Genuine Thanks and Offer to Reciprocate.

I worried a lot about the huge favor I was asking of my friends and colleagues on this relatively large project. I knew the amount of work it entailed because I have been involved in feedback and editing of books for friends and colleagues. It’s not small commitment. But then I remembered how I felt, being invited into these really cool projects by people I liked and respected. It felt good – I felt valued and smart. I felt like I made a difference in a meaningful project for someone I cared about. Then I realized that my genuine thanks and offer to provide help on their next project was probably enough.

Every single time I invite others’ brilliance into a project, the outcome is beautifully enhanced. I wish that for you in your next creative adventure. I hope this helps you make the most of the collaborative opportunity.
Thank you, JacobB0tter, for the collaboration image.