My good Twitter friend @joeprovence had this brilliant idea that I use video in place of writing some of my blog posts. He actually had a more specific idea for how to use video on my blog, which I am so very excited to implement (but I’m keeping it a mystery, just to keep things…
Category Archives: small business marketing
Three Essential Brand Message Questions
I recently did a very short talk at The Network of Entrepreneurial Women monthly meeting on ways to power up your Essential Brand Message. I only had five minutes (yes – ANOTHER five minute talk opportunity/stressor) to bring real value to this group. So many people sought me out to tell me how much the…
Big Bold Bad-Ass Story (B³AS)
I started working with a business coach yesterday. Right away she asked me to explain my work. I sheepishly tell her that I have just realized that what I really am is a marketing coach and consultant (not the “communication coach and consultant” that I have used for the last year.) “And what do your…
Niche Market Beats Business Owner Over the Head
I read a ridiculous number of business books. And I LOVE them. I love how the fantastic ones so generously weed through all the crap advice you can hear out in the world, and give you concrete evidence and inspiring stories to support their contentions. They build a big story with a big idea and…
You Talk, You Brand
I’ve been working on a new brochure for my business, Eloquence Communication. The process is shockingly lengthy, with a zillion tiny decisions. What size brochure do I want? Where do I want to place client testimonials? Is it obvious enough, early enough in the brochure experience exactly what service we provide? Oh, so many little…