Category Archives: small business marketing

Seth Godin is Giving It Away

Seth Godin is just so good. Seriously, I am so often amazed at his cleverness. This very cool FRE’E eBook is no exception. In it, you’ll find many pages of brilliance by extraordinary thinkers, writers, marketers, geniuses… such as Penelope Trunk, Martha Beck, and Bill Taylor – and so many more. They are riffing on…

Contribution

There is a lot of pressure out there to find our life-passion/life-purpose. I use theĀ  word passion often when I talk about Brazen Soul business. Our tagline is “communication for the passion-driven entrepreneur”. Passion is a big thing for me – and I’m not alone. You see stuff about passion and purpose everywhere. For some…

Say What You Mean – and Be Care-Full

Yesterday I attended a private author’s reception held at The Loft for Lorelei Shellist. Lorelei just self-published a soul-revealing book called Runway Runaway about her love affair with Steve Clark, who was the guitarist for Def Leppard. It’s about lots of other things too (drugs, sex, survival, modeling, growth, spirit…), but her romance with Steve…

Lose Your Elevator Pitch

When is the last time you actually made eye contact with a stranger in an elevator, much less exchanged meaningful conversation about your respective businesses? Seriously, the Elevator Pitch is a useless concept for most of us. Here’s the real scenario that we all run into regularly – the one for which we really need…

It's ALL about the story!

Our girls’ caregiver is leaving for Spain in January. She has taken extraordinary and loving care of our three daughters for over a year and a half, which is a long time in the lives of our 5-year-old and younger babes. We are both sad and thrilled for her. She is a smart, fun, and……

What Do You Sell?

It took me a long time to really get it what I sell in my business. At first I thought I sold communication coaching and consulting. Then I thought I sold marketing expertise. Then I thought I sold the tools to getting more clients. At various times I would have had visioning, listening, powerful &…

Naming Your Business

I found the process of naming my business excruciatingly difficult. And it’s not even the first time I have named a business. I named Eloquence Communication, though the process was hasty and ultimately I learned that was an ill-fitting name. I had a massage business many years ago which I struggled a bit to name…

Movin' On – Brazen Style

The time has come to finally leap squarely – brazenly – into my new brand! I am so excited to finally be implementing in my own business the very thing I work so hard to create for my clients: a powerful brand that reflects my passion and soul. Side Door Branding One could ask themselves…

Welcome to The Brazen Soul! (this is our rental home)

[youtube=http://www.youtube.com/watch?v=5Ddfs6SvFqw&hl=en_US&fs=1&]

The You Interview (First Ever Video Blog Post)

My good Twitter friend @joeprovence had this brilliant idea that I use video in place of writing some of my blog posts. He actually had a more specific idea for how to use video on my blog, which I am so very excited to implement (but I’m keeping it a mystery, just to keep things…