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From the category archives:

small business marketing

Organizing Your Speech So Your Audience Can Actually Use the Information (Remarkable Speaking for Ordinary People Video Blog Series)

by Michelle Barry Franco June 24, 2010 public speaking

Today’s topic in the Remarkable Speaking for Ordinary People Video Blog Series is How to Organize Your Speech So YOur Audience Can Actually Use the Information. This may seem totally elementary, but it is woefully disregarded way too often. I want to eliminate that possibility for you. Remarkable speeches are memorable because they have awesome [...]

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Results from Small Business & Private Practice Marketing Survey

by Michelle Barry Franco April 13, 2010 business planning

Jeez, I feel so lucky and warm inside from all of your responses to the nine question survey I put out there a few weeks ago. I had 35 really rich, engaged, fabulous responses. I think my favorite thing about this is that I didn’t offer anything in return for the time you all spent [...]

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Networking & Marketing for Artists, Artisans & Designers

by Michelle Barry Franco March 9, 2010 authenticity

My friend and client, Maya of Maya Moon Designs, makes seriously stunning handmade leather handbags. I mean she MAKES them, from concept to design to sewing every stitch of the piping on every one of her pieces of practical fashion art. I am blown away regularly by her ideas and creativity. Her gifts are way [...]

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Blogging Leads to More of Your Right Clients

by Michelle Barry Franco March 3, 2010 blogging

Starting a blog can feel daunting. I know because I thought about blogging a long time before I started to do it myself. Even then, I struggled to really get into blogging. I think the reasons for this struggle are similar for many of us who are in heart-felt business endeavors: 1. We like to [...]

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How to Create a New Website with Less Angst

by Michelle Barry Franco March 2, 2010 branding

It took about five months to design and launch the new The Brazen Soul website. I thought for SURE I could get it done way faster – after all, I am a workhorse, willing to keep at it hours upon hours until the thing gets DONE. But that’s not how creative, collaborative project go. You [...]

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How to Use Twitter When You're Not That Funny

by Michelle Barry Franco February 5, 2010 Twitter

When I first started using Twitter about a year ago (or whenever), I was perplexed about it. Who isn’t, really? Actually, there’s a good chance that you may not even be on Twitter, maybe for the same reasons I almost jumped the Twitter ship. (I thought about combining Twitter and Ship there for a minute, [...]

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Ta-Da! Our New The Brazen Soul REAL Website Is Here

by Michelle Barry Franco February 2, 2010 design

Ooh, I’m so excited! This is been a long, loooong, looooooong time coming. If you have ever launched a new website, then you know what I mean. There were some crazy tricks and turns along the way to getting this baby out into the world. (Don’t worry, I’m not going to akin this process to [...]

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Become a Leading Authority

by Michelle Barry Franco February 1, 2010 Contribution

I was talking with a colleague the other day about her work. I said something like, “You need to establish yourself as the expert that you already are on this topic.” (She really is.) Her: “I resist calling myself an expert.” Me: “Why?!” Her: “There’s a lot I don’t know. I am always learning… (more [...]

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I'm not a Mompreneur

by Michelle Barry Franco January 27, 2010 entrepeneurialism

There’s  a difference between a Mompreneur and an entrepreneur who happens to also be a mom. I think it’s an important distinction, as we traverse the world of “ideal clients” and “target markets” in creating marketing messaging. I have three little girls. I adore them, I hang out with them, I take care of them, [...]

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What Is Your Expression Élan?

by Michelle Barry Franco December 17, 2009 branding

There is power in naming. It gives you a reference, a quick-check for behavior and other decisions. We name lots of things: our feelings, our taste in furniture, our business focus. Yet, we rarely name our style of communicating. I don’t mean whether you are an introvert or extrovert – I mean the personality – [...]

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