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From the category archives:

messaging

Radical Clarity: The Secret to Creating a Business You LOVE

by Michelle Barry Franco April 5, 2010 business planning

Picture this: You walk into your office and the phone rings. You think to yourself, “Ugh. I wonder who this will be…” You answer the phone (unsmiling, of course) and the person on the other end says, “Hi! Is this [your name]?” “Yes, it is.” You reply. “Oh, good! My friend, Resa, gave me your [...]

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I'm not a Mompreneur

by Michelle Barry Franco January 27, 2010 entrepeneurialism

There’s  a difference between a Mompreneur and an entrepreneur who happens to also be a mom. I think it’s an important distinction, as we traverse the world of “ideal clients” and “target markets” in creating marketing messaging. I have three little girls. I adore them, I hang out with them, I take care of them, [...]

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What Is Your Expression Élan?

by Michelle Barry Franco December 17, 2009 branding

There is power in naming. It gives you a reference, a quick-check for behavior and other decisions. We name lots of things: our feelings, our taste in furniture, our business focus. Yet, we rarely name our style of communicating. I don’t mean whether you are an introvert or extrovert – I mean the personality – [...]

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Seth Godin is Giving It Away

by Michelle Barry Franco December 17, 2009 messaging

Seth Godin is just so good. Seriously, I am so often amazed at his cleverness. This very cool FRE’E eBook is no exception. In it, you’ll find many pages of brilliance by extraordinary thinkers, writers, marketers, geniuses… such as Penelope Trunk, Martha Beck, and Bill Taylor – and so many more. They are riffing on [...]

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Say What You Mean – and Be Care-Full

by Michelle Barry Franco December 15, 2009 messaging

Yesterday I attended a private author’s reception held at The Loft for Lorelei Shellist. Lorelei just self-published a soul-revealing book called Runway Runaway about her love affair with Steve Clark, who was the guitarist for Def Leppard. It’s about lots of other things too (drugs, sex, survival, modeling, growth, spirit…), but her romance with Steve [...]

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Lose Your Elevator Pitch

by Michelle Barry Franco December 9, 2009 entrepeneurialism

When is the last time you actually made eye contact with a stranger in an elevator, much less exchanged meaningful conversation about your respective businesses? Seriously, the Elevator Pitch is a useless concept for most of us. Here’s the real scenario that we all run into regularly – the one for which we really need [...]

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