You can have the most engaging delivery style, the most interactive approach to presenting, the most stunningly gorgeous outfit. If you don’t have this Radically Clear in your presentation, you’ve pretty much wasted your time.
Category Archives: messaging
The World is Waiting for You
It’s been waiting for me, too. Here’s the deal, though. It’s scary to step in to our greatness. It’s big, bold, gutsy -and, if you’re like me, it goes against everything I learned as a kid. Things like: “don’t stand out, it makes us nervous”, “who do you think you are to act like you…
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Radical Clarity: The Secret to Creating a Business You LOVE
Written on April 5, 2010 by Michelle Barry Franco in business planning, entrepeneurialism, marketing, messaging
Picture this: You walk into your office and the phone rings. You think to yourself, “Ugh. I wonder who this will be…” You answer the phone (unsmiling, of course) and the person on the other end says, “Hi! Is this [your name]?” “Yes, it is.” You reply. “Oh, good! My friend, Resa, gave me your…
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I'm not a Mompreneur
Written on January 27, 2010 by Michelle Barry Franco in entrepeneurialism, messaging, mothering, small business marketing
There’s a difference between a Mompreneur and an entrepreneur who happens to also be a mom. I think it’s an important distinction, as we traverse the world of “ideal clients” and “target markets” in creating marketing messaging. I have three little girls. I adore them, I hang out with them, I take care of them,…
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What Is Your Expression Élan?
Written on December 17, 2009 by Michelle Barry Franco in branding, design, entrepeneurialism, messaging, small business marketing
There is power in naming. It gives you a reference, a quick-check for behavior and other decisions. We name lots of things: our feelings, our taste in furniture, our business focus. Yet, we rarely name our style of communicating. I don’t mean whether you are an introvert or extrovert – I mean the personality –…
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Seth Godin is Giving It Away
Seth Godin is just so good. Seriously, I am so often amazed at his cleverness. This very cool FRE’E eBook is no exception. In it, you’ll find many pages of brilliance by extraordinary thinkers, writers, marketers, geniuses… such as Penelope Trunk, Martha Beck, and Bill Taylor – and so many more. They are riffing on…
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Say What You Mean – and Be Care-Full
Written on December 15, 2009 by Michelle Barry Franco in messaging, networking, public speaking, small business marketing
Yesterday I attended a private author’s reception held at The Loft for Lorelei Shellist. Lorelei just self-published a soul-revealing book called Runway Runaway about her love affair with Steve Clark, who was the guitarist for Def Leppard. It’s about lots of other things too (drugs, sex, survival, modeling, growth, spirit…), but her romance with Steve…
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Lose Your Elevator Pitch
Written on December 9, 2009 by Michelle Barry Franco in entrepeneurialism, messaging, networking, small business marketing
When is the last time you actually made eye contact with a stranger in an elevator, much less exchanged meaningful conversation about your respective businesses? Seriously, the Elevator Pitch is a useless concept for most of us. Here’s the real scenario that we all run into regularly – the one for which we really need…
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