Jeez, I feel so lucky and warm inside from all of your responses to the nine question survey I put out there a few weeks ago. I had 35 really rich, engaged, fabulous responses. I think my favorite thing about this is that I didn’t offer anything in return for the time you all spent…
Category Archives: marketing
Three Essential Brand Message Questions
I recently did a very short talk at The Network of Entrepreneurial Women monthly meeting on ways to power up your Essential Brand Message. I only had five minutes (yes – ANOTHER five minute talk opportunity/stressor) to bring real value to this group. So many people sought me out to tell me how much the…
Big Bold Bad-Ass Story (B³AS)
I started working with a business coach yesterday. Right away she asked me to explain my work. I sheepishly tell her that I have just realized that what I really am is a marketing coach and consultant (not the “communication coach and consultant” that I have used for the last year.) “And what do your…
Niche Market Beats Business Owner Over the Head
I read a ridiculous number of business books. And I LOVE them. I love how the fantastic ones so generously weed through all the crap advice you can hear out in the world, and give you concrete evidence and inspiring stories to support their contentions. They build a big story with a big idea and…
Branding Clarity, in general
Quick – what is your brilliance? What makes you irresistable and memorable to people? Are you funny and earthy? Are you intense and artistic? Are you loving and adventurous? Are you terse and distant? And your business? How is your business experienced by clients, potential clients, vendors, and friends? Is it fun to work with…
You Talk, You Brand
I’ve been working on a new brochure for my business, Eloquence Communication. The process is shockingly lengthy, with a zillion tiny decisions. What size brochure do I want? Where do I want to place client testimonials? Is it obvious enough, early enough in the brochure experience exactly what service we provide? Oh, so many little…