From the category archives:

marketing

Results from Small Business & Private Practice Marketing Survey

by Michelle Barry Franco April 13, 2010 business planning

Jeez, I feel so lucky and warm inside from all of your responses to the nine question survey I put out there a few weeks ago. I had 35 really rich, engaged, fabulous responses. I think my favorite thing about this is that I didn’t offer anything in return for the time you all spent [...]

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Radical Clarity: The Secret to Creating a Business You LOVE

by Michelle Barry Franco April 5, 2010 business planning

Picture this: You walk into your office and the phone rings. You think to yourself, “Ugh. I wonder who this will be…” You answer the phone (unsmiling, of course) and the person on the other end says, “Hi! Is this [your name]?” “Yes, it is.” You reply. “Oh, good! My friend, Resa, gave me your [...]

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Blogging Leads to More of Your Right Clients

by Michelle Barry Franco March 3, 2010 blogging

Starting a blog can feel daunting. I know because I thought about blogging a long time before I started to do it myself. Even then, I struggled to really get into blogging. I think the reasons for this struggle are similar for many of us who are in heart-felt business endeavors: 1. We like to [...]

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How to Create a New Website with Less Angst

by Michelle Barry Franco March 2, 2010 branding

It took about five months to design and launch the new The Brazen Soul website. I thought for SURE I could get it done way faster – after all, I am a workhorse, willing to keep at it hours upon hours until the thing gets DONE. But that’s not how creative, collaborative project go. You [...]

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Three Essential Brand Message Questions

by Michelle October 29, 2009 branding

I recently did a very short talk at The Network of Entrepreneurial Women monthly meeting on ways to power up your Essential Brand Message. I only had five minutes (yes – ANOTHER five minute talk opportunity/stressor) to bring real value to this group. So many people sought me out to tell me how much the [...]

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Big Bold Bad-Ass Story (B³AS)

by Michelle August 18, 2009 marketing

I started working with a business coach yesterday. Right away she asked me to explain my work. I sheepishly tell her that I have just realized that what I really am is a marketing coach and consultant (not the “communication coach and consultant” that I have used for the last year.) “And what do your [...]

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Niche Market Beats Business Owner Over the Head

by Michelle July 23, 2009 marketing

I read a ridiculous number of business books. And I LOVE them. I love how the fantastic ones so generously weed through all the crap advice you can hear out in the world, and give you concrete evidence and inspiring stories to support their contentions. They build a big story with a big idea and [...]

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Branding Clarity, in general

by Michelle November 6, 2008 branding

Quick – what is your brilliance? What makes you irresistable and memorable to people? Are you funny and earthy? Are you intense and artistic? Are you loving and adventurous? Are you terse and distant? And your business? How is your business experienced by clients, potential clients, vendors, and friends? Is it fun to work with [...]

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You Talk, You Brand

by Michelle October 6, 2008 Eloquence Communication

I’ve been working on a new brochure for my business, Eloquence Communication. The process is shockingly lengthy, with a zillion tiny decisions. What size brochure do I want? Where do I want to place client testimonials? Is it obvious enough, early enough in the brochure experience exactly what service we provide? Oh, so many little [...]

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