You are not a marketer.
Unless you are. Which is just fabulous, if it’s what your soul is called to do.
But because you’re here, reading my blog, it is more likely that you are a coach, wellness professional, artist or guide.
Maybe you are a professional organizer or you create retreats and workshops that facilitate meaningful shifts in people. Whatever you do, it’s in service of ease, pleasure, growth and/or well-being in others.
There is nothing wrong with being a marketer.
Marketing is an important job. My own work dances in the realms of marketing. I am a huge fan of marketing. One of the most common ways my clients use their finely crafted message is to put together their own marketing programs and campaigns. They craft speeches that call forth droves of their best clients – a marketing move that trumps all others. We can do a fine job of marketing our services with a beautifully crafted message that calls out to the right people.
But make no mistake – crafting your message and calling forth your best clients doesn’t make you a marketer.
No matter what you hear out there on the streets of the internet. Don’t believe them.
All it means is that you are doing your own marketing – for now. That marketing is one of the things you do.
Think of it like this: I bet most days you cook yourself and possibly your loved ones a meal, right? Does this make you a chef?
Of course not. It makes you a someone who provides nourishment for yourself and your family.
You and I engage in marketing activities because it serves the overall good of spreading our life-changing message and work.
We market our services and products because marketing is the way we let people know we are here to serve them and their greatest desires or help them resolve their overwhelming struggle.
Why am I telling you this?
Because sometimes, when you put yourself out there to attract clients, you won’t get the results from your marketing efforts that you expect and wish for.
If this happens and you think you are a marketer, you might make up that you aren’t good at your work. And that would be very, very wrong.
I’m writing this note to you as a remider that your work is that heart-centered message you have for the world. Your work is changing real-lives and making things better for those you serve. Hone that craft to its greatest brilliance. That message of yours – that’s the work of your soul.
And yes, you still need to get out there big and wide with that invitation to your right clients, letting them know you are ready and willing to make their lives better.
You will engage in trial and error. Some things will work beautifully – and some won’t be so effective. That’s okay – you’re not a marketer anyway. You’re a messenger, a mentor, a guide – and person with lives to change and make better.
And as soon as you are able, find yourself a team of soul-inspired marketing experts to take as much of that part off your plate.
(You and your message will still be your biggest marketing magnet anyway, but you won’t have to manage the systems so much. Whew!)
Because your brilliance shines most brightly when you are dancing in the center of your greatest strengths. Dance there often – and wildly!
And don’t worry, I will still do everything I can to help you get the word out about your beautiful work. You and I just know that whatever results you experience are not a reflection of your great work, right? Good.