From the category archives:

branding

How to Create a New Website with Less Angst

by Michelle Barry Franco March 2, 2010 branding

It took about five months to design and launch the new The Brazen Soul website. I thought for SURE I could get it done way faster – after all, I am a workhorse, willing to keep at it hours upon hours until the thing gets DONE. But that’s not how creative, collaborative project go. You [...]

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What Is Your Expression Élan?

by Michelle Barry Franco December 17, 2009 branding

There is power in naming. It gives you a reference, a quick-check for behavior and other decisions. We name lots of things: our feelings, our taste in furniture, our business focus. Yet, we rarely name our style of communicating. I don’t mean whether you are an introvert or extrovert – I mean the personality – [...]

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Naming Your Business

by Michelle Barry Franco November 18, 2009 branding

I found the process of naming my business excruciatingly difficult. And it’s not even the first time I have named a business. I named Eloquence Communication, though the process was hasty and ultimately I learned that was an ill-fitting name. I had a massage business many years ago which I struggled a bit to name [...]

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Movin' On – Brazen Style

by Michelle November 13, 2009 authenticity

The time has come to finally leap squarely – brazenly – into my new brand! I am so excited to finally be implementing in my own business the very thing I work so hard to create for my clients: a powerful brand that reflects my passion and soul. Side Door Branding One could ask themselves [...]

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Three Essential Brand Message Questions

by Michelle October 29, 2009 branding

I recently did a very short talk at The Network of Entrepreneurial Women monthly meeting on ways to power up your Essential Brand Message. I only had five minutes (yes – ANOTHER five minute talk opportunity/stressor) to bring real value to this group. So many people sought me out to tell me how much the [...]

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What is your verb?

by Michelle October 7, 2009 authenticity

Descartes totally knew his verb. He was famous for it. “Cogito, ergo sum.” “I think, therefore I am.” Nancy Duarte, who wrote Slide:ology, an excellent book on how to create great presentations, says her verbs are “conquer and liberate” while her husband’s verb is “relax” – a fascinating combination – and one to which I [...]

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A Renaissance

by Michelle October 2, 2009 authenticity

I have worked with fabulous design and website professionals. The woman who designed my website and original Eloquence Communication logo was caring, thoughtful and she listened beautifully to my requests. She created a site more beautiful than I expected. And it wasn’t easy. I am not an easy client. I have a zillion questions. I [...]

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Style Statement by Carrie McCarthy & Danielle LaPort

by Michelle November 12, 2008 Style Statement

In my last post on Branding Clarity, I said I would share some of the tools we use to help our clients get very clear on who they are, what they must say, and how to express themselves most powerfully. So, I’ll tell you about one of the coolest finds ever for clarifying your personal [...]

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Branding Clarity, in general

by Michelle November 6, 2008 branding

Quick – what is your brilliance? What makes you irresistable and memorable to people? Are you funny and earthy? Are you intense and artistic? Are you loving and adventurous? Are you terse and distant? And your business? How is your business experienced by clients, potential clients, vendors, and friends? Is it fun to work with [...]

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You Talk, You Brand

by Michelle October 6, 2008 Eloquence Communication

I’ve been working on a new brochure for my business, Eloquence Communication. The process is shockingly lengthy, with a zillion tiny decisions. What size brochure do I want? Where do I want to place client testimonials? Is it obvious enough, early enough in the brochure experience exactly what service we provide? Oh, so many little [...]

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